McGoldrick, Peter J. <br/><br/>
Retail marketing / 
Peter J. McGoldrick. 
 - London :  McGraw-Hill,  c1990 
 - xiii, 362 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0070841594 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade.<br/>Marketing research.