Kent, Raymond A. <br/><br/>
Continuous consumer market measurement / 
R. A. Kent. 
 - London :  Edward Arnold,  c1989. 
 - viii, 165 p. :  maps ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references : p. 159-160. 
<br/><br/><label>ISBN: </label>0852643136 (cased) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Market surveys.