TY  - BOOK
AU  - Chapman,Randall G.
TI  - Brands: a marketing game 
SN  - 0130874043 (pbk.)
PY  - 1993///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Computer simulation
KW  - Product management
KW  - Computer programs
N1  - Includes index
ER  -