Jefkins, Frank. <br/><br/>
Advertising / 
Frank Jefkins. 
 - 3rd ed. 
 - London :  Pitman,  1994. 
 - vii, 374 p. :  ill. ;  22 cm. 
 - The M & E handbook series. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0712108564 (pbk. ) 0273634143 (pbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.