TY  - BOOK
AU  - Rugimbana, Robert.
AU  - Nwankwo, Sonny.
TI  - Cross-cultural marketing
SN  - 1861528019 (pbk.)
PY  - 2003///
CY  - London
PB  - Thomson Learning
KW  - Export marketing
KW  - Cross-cultural studies
KW  - Planning
N1  - Includes index.; Includes bibliographical references
ER  -