Cross-cultural marketing / 
edited by Robert Rugimbana and Sonny Nwankwo. 
 - London :  Thomson Learning,  c2003. 
 - xiii, 599 p. :  ill. ;  24 cm. 
<br/><br/> Includes index.  
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>1861528019 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Cross-cultural studies.<br/>Export marketing--Planning.