Gross, Lynne S. <br/><br/>
Electronic media :  an introduction / 
Lynne Schafer Gross. 
 - 10th ed. 
 - Boston :  McGrawHill,  2010. 
 - xv, 442 p. :  ill.  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0070169004 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telecommunication.<br/>Broadcasting.