TY  - BOOK
AU  - Baverstock,Alison
TI  - Publicity, newsletters, and press releases
SN  - 0198603843 (pbk.)
PY  - 2002///
CY  - Oxford
PB  - Oxford University Press
KW  - Public relations
KW  - Management
KW  - Newsletters
KW  - Press releases
KW  - Publicity
KW  - Business communication
N1  - Includes index; Includes bibliographical references
ER  -