Baverstock, Alison. <br/><br/>
Publicity, newsletters, and press releases / 
Alison Baverstock ; cartoons by Beatrice Baumgartner-Cohen. 
 - Oxford :  Oxford University Press,  2002. 
 - 96 p. :  ill. ;  21 cm. 
 - One Step Ahead. .
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0198603843 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations--Management.<br/>Newsletters.<br/>Press releases.<br/>Publicity.<br/>Business communication.