Stefanou, Rosemarie <br/><br/>
Success in marketing / 
Rosemarie Stefanou. 
 - London :  John Murray (Publishers) Ltd,  ©1993. 
 - viii, 244 pages  illustrations  21 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0719549892 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415 STE