TY  - BOOK
AU  - De Chernatony,Leslie
TI  - From brand vision to brand evaluation: the strategic process of growing and strengthening brands 
SN  - 0750667494 (pbk.)
PY  - 2010///
CY  - Amsterdam
PB  - Elsevier
KW  - Brand name products
KW  - Trademarks
KW  - Product management
N1  - Includes index; Includes bibliographical references
ER  -