From brand vision to brand evaluation
the strategic process of growing and strengthening brands
De Chernatony, Leslie.
creator
text
Amsterdam
Elsevier
2010
3rd ed.
monographic
xvi, 376 p. : ill. ; 24 cm.
Leslie de Chernatony.
Includes index.
Includes bibliographical references.
Brand name products
Trademarks
Product management
0750667494 (pbk.)
20230123125455.0