De Chernatony, Leslie. <br/><br/>
From brand vision to brand evaluation :  the strategic process of growing and strengthening brands / 
Leslie de Chernatony. 
 - 3rd ed. 
 - Amsterdam :  Elsevier,  2010. 
 - xvi, 376 p. :  ill.  ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0750667494 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Trademarks.<br/>Product management.