TY  - BOOK
AU  - Johnson,Gerry
AU  - Scholes,Kevan
TI  - Exploring corporate strategy: text and cases 
SN  - 8177588605 (pbk.)
PY  - 2002///
CY  - New Dehli
PB  - Pearson education
KW  - Business planning
KW  - Strategic planning
KW  - Case studies
N1  - Includes index; Includes bibliographical references
ER  -