Johnson, Gerry. <br/><br/>
Exploring corporate strategy :  text and cases / 
Gerry Johnson [and] Kevan Scholes. 
 - 6th ed. 
 - New Dehli :  Pearson education,  2002. 
 - 1120 p. :  ill. ;  28 cm. 
<br/><br/>Includes index. Includes bibliographical references. 
<br/><br/><label>ISBN: </label>8177588605 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Strategic planning.<br/>Business planning--Case studies.<br/>Strategic planning--Case studies.