Clancy, Kevin J. <br/><br/>
Uncover the Hidden Power of Television Programming :  ...and get the most from your advertising budget / 
Kevin J. Clancy, David W.Lloyd. 
 - Thousand Oaks :  Sage Publications,  1999. 
 - viii, 236 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0761915818 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising.