Schrage, Michael. <br/><br/>
Serious play :  how the world's best companies simulate to innovate / 
Michael Schrage. 
 - Boston :  Harvard Business School Press,  2000. 
 - xxiv, 244 p. ;  25 cm. 
<br/><br/> Includes  Index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0875848141 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management--Simulation methods.<br/>Technological innovations--Management--Simulation methods.