TY  - BOOK
AU  - Rosen,Emanuel
TI  - The anatomy of buzz: creating word-of-mouth marketing 
SN  - 0006531601 (pbk.)
PY  - 2000///
CY  - London
PB  - HarperCollinsBusiness
KW  - Word-of-mouth advertising
KW  - Marketing
N1  - Includes index; Includes bibliographical references
ER  -