Rosen, Emanuel. <br/><br/>
The anatomy of buzz :  creating word-of-mouth marketing / 
Emanuel Rosen. 
 - London :  HarperCollinsBusiness,  2000. 
 - xvi, 303 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0006531601 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Word-of-mouth advertising.<br/>Marketing.