Business marketing management
a strategic view of industrial and organizational markets
Hutt, Michael D.
creator
Speh, Thomas W.
text
Fort Worth
Dryden Press
1998
6th ed.
monographic
Michael D. Hutt and Thomas W. Speh.
Includes index.
Includes bibliographical references.
Industrial marketing
Management
Case studies
0030206332 (hbk. )
20230123125440.0