TY  - BOOK
AU  - Page,Rick
TI  - Hope is not a strategy: the 6 keys to winning the complex sale 
SN  - 0071418717 (pbk.) :
PY  - 2002///
CY  - New York
PB  - McGraw-Hill
KW  - Selling business
KW  - Selling
N1  - Includes index; Includes index; Includes bibliographical references (p. 172-174)
ER  -