TY  - BOOK
AU  - KilBride, Catherine.
AU  - Ward, James J.
AU  - Cunningham, Anthony C.
TI  - Case studies in marketing
SN  - 1860760139 (paperback)
AV  - HF5415 CAS 
PY  - 1971///
CY  - Dublin 
PB  - Oak Tree Press
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -