Case studies in marketing / 
edited by Anthony C. Cunningham, James J. Ward and Catherine KilBride.  
 - Dublin   Oak Tree Press,  ©1971. 
 - xiii, 201 pages. :  illustrations. ;  21 cm. 
 - Irish Studies in Management. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1860760139 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415 CAS