Gabay, J. Jonathan Copywriting / J. Jonathan Gabay. - 3rd ed. - Oxon : Bookpoint Ltd, 2010. - ixvii, 344 p. : ill. ; 20 cm. - Teach yourself . Includes index. Includes bibliographical references. ISBN: 9781444102956 (pbk. ) Subjects--Topical Terms: Advertising copy.