TY  - BOOK
AU  - Levinson,Jay Conrad
TI  - Guerrilla advertising: cost-effective techniques for small-business success 
SN  - 0395687187 (pbk.)
PY  - 1994///
CY  - Boston
PB  - Houghton Mifflin
KW  - Advertising
KW  - Cost effectiveness
KW  - Small business
KW  - Management
ER  -