00678cam a22002178a 4500 0395687187 (pbk.) MAIN HF5823 LEV Levinson, Jay Conrad. Guerrilla advertising : cost-effective techniques for small-business success / Jay Conrad Levinson. Boston : Houghton Mifflin, 1994. xi, 283 p. ; 23 cm. Advertising Cost effectiveness. Small business Management. .b10315901 03-06-13 16-07-12 20230123125437.0 NUST BOOKS HF5823 LEV 141608 141608 2023-01-23 00:00:00 3 HF5823 LEV 92004031298 80.00 2023-01-23 BOOKS 0 LCC 0 0 NFIC 0 MAIN MAIN GEN 2023-01-23 80.00