Levinson, Jay Conrad. <br/><br/>
Guerrilla advertising :  cost-effective techniques for small-business success / 
Jay Conrad Levinson. 
 - Boston :  Houghton Mifflin,  1994. 
 - xi, 283 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>0395687187 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Cost effectiveness.<br/>Small business--Management.