Berke, Conrad.

Entrepreneur magazine : successful advertising for small businesses / Successful advertising for small businesses. Conrad Berke. - New York : John Wiley, c1996. - xii, 199 p. : ill. ; 24 cm. - The Entrepreneur magazine small business series. .

Includes index.

Includes bibliographical references.

0471140848 (hbk.)


Advertising.
Small business--Management.