Berke, Conrad. Entrepreneur magazine : successful advertising for small businesses / Successful advertising for small businesses. Conrad Berke. - New York : John Wiley, c1996. - xii, 199 p. : ill. ; 24 cm. - The Entrepreneur magazine small business series. . Includes index. Includes bibliographical references. ISBN: 0471140848 (hbk.) Subjects--Topical Terms: Advertising.Small business--Management.