Fletcher, Winston. <br/><br/>
Powers of persuasion :  the inside story of British advertising: 1951-2000 / 
Winston Fletcher. 
 - Oxford :  Oxford University Press,  2008. 
 - vii, 288 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780199228010 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising