TY  - BOOK
AU  - O'Shaughnessy,John
AU  - O'Shaughnessy,Nicholas Jackson
TI  - Persuasion in advertising
SN  - 0415322243 (pbk.)
PY  - 2004///
CY  - London
PB  - Routledge
KW  - Advertising
KW  - Psychological aspects
KW  - Persuasion (Psychology)
N1  - lncludes index; Includes bibliographical references
ER  -