O'Shaughnessy, John. <br/><br/>
Persuasion in advertising / 
John O'Shaughnessy and Nicholas Jackson O'Shaughnessy. 
 - 1st ed. 
 - London :  Routledge,  2004. 
 - xi, 220 p. :  ill. ;  24 cm. 
<br/><br/> lncludes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0415322243 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Persuasion (Psychology)