@book{141571,
	author = {O'Shaughnessy, John. and O'Shaughnessy, Nicholas Jackson.},
	title = {Persuasion in advertising /},
	publisher = {Routledge,},
	year = {2004.},
	address = {London :},
	edition = {1st ed.},
	note = {lncludes index.}
}