TY  - BOOK
AU  - Cant, Michael.
AU  - Machado, Ricardo
AU  - Cant, Michael
TI  - Marketing success stories
SN  - 019571895X (paperback)
AV  - HF5415MAR 
PY  - 1998///
CY  - Johannesburg
PB  - International Thomson, 
KW  - Marketing
N1  - Includes bibliographical references
ER  -