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  <titleInfo>
    <title>Marketing success stories</title>
  </titleInfo>
  <name type="personal">
    <namePart>Cant, Michael. Cant, Michael.</namePart>
    <role>
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    <role>
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  </name>
  <name type="personal">
    <namePart>Machado, Ricardo Machado, Ricardo</namePart>
    <role>
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  </name>
  <name type="personal">
    <namePart>Cant, Michael Cant, Michael</namePart>
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  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Johannesburg</placeTerm>
    </place>
    <publisher>International Thomson</publisher>
    <dateIssued>©1998</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xii, 387 pages : illustrations ; 23 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">edited by Michael Cant, Ricardo Machado</note>
  <note>Includes bibliographical references.</note>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <classification authority="lcc">HF5415MAR</classification>
  <identifier type="isbn">019571895X (paperback)</identifier>
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