Cant, Michael. <br/><br/>
Marketing success stories / 
edited by Michael Cant, Ricardo Machado 
 - Johannesburg :  International Thomson,   ©1998. 
 - xii, 387 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>019571895X (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415MAR