Brassington, Frances. <br/><br/>
Principles of marketing / 
Frances Brassington [and] Stephen Pettitt. 
 - Third edition 
 - Harlow :  Prentice Hall,  ©2003. 
 - xxiv, 1136 pages :  colour  illustrations ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273657917 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 BRA