TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk, Leslie Lazar.
TI  - Consumer behaviour: instructor's manual and video guide 
SN  - 0136731538 (pbk.)
PY  - 1994///
CY  - Englewood Cliffs
PB  - Prentice Hall
KW  - Motivation research
KW  - Markerting
KW  - Consumer behavior
ER  -