Schiffman, Leon G. <br/><br/>
Consumer behaviour :  instructor's manual and video guide / 
Leon G. Schiffman and Leslie Lazar Kanuk. 
 - 5th ed. 
 - Englewood Cliffs :  Prentice Hall,  1994. 
 - 487 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0136731538 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research--Markerting.<br/>Consumer behavior.