TY  - BOOK
AU  - Baker,Michael John
AU  - Saren,Michael
TI  - Marketing theory: a student text 
SN  - 9781849204668 (paperback)
AV  - HF5415 MAR 
PY  - 2010///
CY  - Los Angeles
PB  - SAGE
KW  - Marketing
KW  - History
KW  - Philosophy
N1  - Includes bibliographical references and index
ER  -