Marketing theory :  a student text / 
edited by Michael J. Baker and Michael Saren. 
 - Second edition 
 - Los Angeles :  SAGE,  ©2010. 
 - xvii, 428 pages :  illustration ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781849204668 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--History.<br/>Marketing--Philosophy.
<br/><br/><label>LC Class. No.: </label>HF5415 MAR