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  <titleInfo>
    <title>Marketing</title>
    <subTitle>a critical textbook</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Ellis, Nick. Ellis, Nick.</namePart>
    <role>
      <roleTerm type="text">Author</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">London</placeTerm>
    </place>
    <publisher>SAGE Publications</publisher>
    <dateIssued>©2011</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>vii, 245 pages : illustrations ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Nick Ellis ; James Fitchett ; Matthew Higgins ; Gavin Jack ; Ming Lim ; Michael Saren ; Mark Tadajewski</note>
  <note>lncludes bibliographical references.  </note>
  <subject authority="lcshac">
    <topic>Marketing</topic>
  </subject>
  <classification authority="lcc">HF5415 MAR</classification>
  <identifier type="isbn">9781848608788 (paperback)</identifier>
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    <recordCreationDate encoding="marc">      </recordCreationDate>
    <recordChangeDate encoding="iso8601">20240226150933.0</recordChangeDate>
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