Pringle, Peter K. <br/><br/>
Electronic media management / 
Peter K. Pringle, Michael F. Starr, William E. McCavitt. 
 - 2nd ed. 
 - Boston :  Focal Press,  c1991. 
 - xi, 403 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references (p. [379]-389). 
<br/><br/><label>ISBN: </label>0240800508 (pbk. ) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television stations--Management.<br/>Radio stations--Management.<br/>Broadcasting--Management.