TY  - BOOK
AU  - Gilly,Mary C.
AU  - Ferrell, O.C.
AU  - Pride, William M.
TI  - Marketing cases
SN  - 0395495946 (paperback)
AV  - HF5415 GIL 
PY  - 1989///
CY  - Boston
PB  - Hughton Mifflin Company
KW  - Marketing
KW  - Case studies
ER  -