Gilly, Mary C. <br/><br/>
Marketing cases / 
Mary C. Gilly, William M. Pride and O. C. Ferrell. 
 - Fourth edition 
 - Boston :  Hughton Mifflin Company,  ©1989. 
 - ix, 417 pages :  illustrations;  23 cm. 
<br/><br/><label>ISBN: </label>0395495946 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415 GIL