McDonald, Malcolm. <br/><br/>
Marketing plans :  how to prepare them, how to use them / 
Malcolm McDonald. 
 - Amsterdam :  Elsevier,  2007. 
 - 6 th ed. xvii, 675 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750683864 (pbk. )