TY  - BOOK
AU  - McDaniel,Carl
AU  - Gates,Roger H.
TI  - Marketing research: the impact of the Internet 
SN  - 0324067976 (hbk.)
PY  - 2002///
CY  - Cincinnati, Ohio
PB  - South-Western
KW  - Marketing research
N1  - Includes index; Includes bibliographical references
ER  -