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  <titleInfo>
    <title>Marketing research</title>
    <subTitle>the impact of the Internet</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>McDaniel, Carl.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Gates, Roger H.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Cincinnati, Ohio</placeTerm>
    </place>
    <publisher>South-Western</publisher>
    <dateIssued>c2002</dateIssued>
    <edition>5th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxxii, 682 [45] p. : col. ill. ; 26 cm. </extent>
  </physicalDescription>
  <note type="statement of responsibility">Carl McDaniel and Roger Gates.</note>
  <note>Includes index.</note>
  <note>Includes bibliographical references.</note>
  <subject authority="lcsh">
    <topic>Marketing research</topic>
  </subject>
  <identifier type="isbn">0324067976 (hbk.)</identifier>
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    <recordCreationDate encoding="marc">      </recordCreationDate>
    <recordChangeDate encoding="iso8601">20230123125358.0</recordChangeDate>
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