McDaniel, Carl. <br/><br/>
Marketing research :  the impact of the Internet / 
Carl McDaniel and Roger Gates. 
 - 5th ed. 
 - Cincinnati, Ohio :  South-Western,  c2002. 
 - xxxii, 682 [45] p. :  col. ill. ;  26 cm.  
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0324067976 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.