00527nam a2200169 a 4500008004100000020002200041100002200063245009000085260005600175300001200231300003700243500002000280650003000300003000100330005001700331040000900348                                          a0324665318 (pbk.)1 aShimp, Terence A.10aIntegrated marketing communications in advertising and promotion /cTerence A. Shimp.  aAustralia :bSouth Western cengage learning,c2010.  a8th ed.  axx, 668 p. :bcol. ill. ;c28cm.  aIncludes index. 1aMarketing  communication.20230123125357.0  cNUST