Shimp, Terence A. <br/><br/>
Integrated marketing communications in advertising and promotion / 
Terence A. Shimp. 
 - Australia :  South Western cengage learning,  2010. 
 - 8th ed. xx, 668 p. :  col. ill. ;  28cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0324665318 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing  communication.